The tru.ID team

We authenticate the
digital economy

As a founding team, we have lived the growth of the mobile industry, having founded mBlox, Boku and Nexmo – leading companies in the space – and have helped to deliver billions of SMS messages. But we have also learned first-hand the drawbacks and inefficiencies of trying to use legacy authentication solutions in an increasingly mobile world. It is time for the next evolution.

A passionate team of diverse individuals.
Team Members

We're a growing team of developers, product people, marketers and account managers who share a common love of travel (when we can!), food and coffee.

Funding Raiser

We are backed by great investors who believe in our mission. They have been with us on our past entrepreneurial journeys too.

8 Countries
Remote-First From
The Get-Go

Talent is found everywhere, and we believed that from the start. Our team is strewn across the globe, and we'll be coming together regularly as soon as travel is eased.

Founding Team

Paul McGuire, CEO

Paul is a serial entrepreneur with over 20 years of experience in telecoms, mobile and financial services. He was a co-founder and Board member of mobile payments business Boku after his company, Paymo, Inc. was acquired by Boku in 2009. Paul subsequently ran worldwide business development for Boku from 2009 until 2011. Boku floated on the UK AIM market in 2017. Prior to Paymo, Paul was co-founder and COO of mBlox, one of the pioneers of mobile messaging, building a global business active in over 50 countries. mBlox was acquired by Sinch in 2016. Paul previously worked with management consultants Booz, Allen & Hamilton. He has an MBA from INSEAD in France, and an Engineering degree from Cambridge University.

tru.ID backgroundheadshot of CEO Paul McGuire of tru.ID
tru.ID backgroundheadshot of CTO Eric Nadalin of tru.ID
Founding Team

Eric Nadalin, CTO

Eric Nadalin has entrepreneurship experiences in both the payments and telecoms spaces for over 20+ years. He cofounded Nexmo and worked as a CTO managing product, engineering and developer relations teams. The company was acquired by Vonage in May 2016. During the dotcom era, he was based in San Francisco and cofounded iPIN, which was later on acquired by Valista and was integrated with major mobile operators around the globe. Eric holds several patents in telecommunication, a Bachelors and Masters Degree in Computer Science.

Our Investors

Supported by the best

We are backed by leading venture capital firms that specialise in technology platform businesses.

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Episode 1

Episode1 is an early-stage venture capital investor that manages a £60m Enterprise Capital Fund, investing between £250k and £1m into high potential software-based businesses with significant operations in the UK.

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MMC Ventures

MMC Ventures funds and helps scale technology companies that are transforming today’s markets. It has been backing transformative tech companies from the Seed and Series A stage since 2000.

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NHN Ventures

NHN Ventures is a San Francisco-based venture capital arm of NHN, one of the internet giants from Asia. Building on its industry leadership and its regional business network, NHN Ventures was established in 2015 to create investment opportunities by collaborating with top-tier startups outside of Asia.

Our Mission, Vision and Values

Enabling the future of
digital identity

We envision a world where everyone has a modern, digital, private identity, that they can use everywhere confidently and securely.

We're driven to achieve this vision through a world-leading mobile authentication platform.

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We are team players
  • We are always open, honest and respectful
  • We collaborate to be even better, together
  • We always assume positive intent
  • We succeed or fail together
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We are focused in the pursuit of our vision
  • We are decisive and pragmatic
  • We may disagree but always commit
  • We have the courage to be bold and different
  • We build for the future—challenging what is, to create what could be
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We are continuously learning
  • We proactively share knowledge
  • We strive to be experts in our domain
  • We learn and grow with our customers
  • We invest in our people to help them realise their potential
Open Positions

Come and join our fast growing team

At tru.ID, we are on a mission to build the world-leading API platform for mobile authentication. If you're passionate about enabling the future of digital identity, we invite you to be a part of our journey.

Sorry — We are not actively hiring for any roles at the moment. However, we are always looking for talented people who share our vision to join our team. If you would like to be considered for a role at tru.ID, please send us an email with your resume and a cover letter to and we'll be in touch.

What's your perfect role with us?

Send us an email to to start a conversation.