Announcing tru.ID’s USA data residency for the new mobile MFA

tru.ID is live on the ground in the USA – American businesses integrating tru.ID’s seamless mobile authentication can now select their local data residency. We provide regional data isolation, meaning enhanced privacy and data protection for you and your users, and an even speedier service for your access management solution.

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Choose ‘US’ at signup, and your personal account data, as well as the verifications performed for your end users, will be processed and persisted locally.

Why does data residency matter?

tru.ID provides mobile phone number verification, meaning we need to process (not persist) users’ phone numbers, which are a piece of personally identifying information (PII). If you have a regulatory or policy-based need to keep your customers’ PII in a particular region, then you must create an account in that geographical jurisdiction – for instance, the EU or the USA.

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If you don’t have regulatory or policy reasons, you should just choose the most proximal region to you in order to experience the fastest possible connectivity.

Enhanced privacy, enhanced performance

Most SaaS (software-as-a-service) providers serve customers from servers across the world, which usually means data is processed and stored globally. We've built the tru.ID platform from the ground up for enhanced data sovereignty and regional data isolation. This means that whether you use tru.ID APIs for passwordless login, strong customer MFA, or possession-factor device binding, neither your data nor that of your end-users ever leaves the region you select at signup.

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As well as an important part of our focus on privacy, this has the great benefit of reducing latency – improving the user experience (UX) for your end-users. Because the access point connects to a local data centre, rather than a remote server, you can rest assured that your end-users are getting the fastest service possible.

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About tru.ID

‍tru.ID is an API-based authentication platform that leverages the strong security of the SIM card to deliver frictionless user authentication, helping businesses fight the growing problems of cybercrime. Based on proven technology that is already deployed at scale in mobile networks, this transformative solution is now available to businesses for the first time.

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With tru.ID, businesses can easily enable SIM-based authentication for all customers and employees across multiple markets. tru.ID is already live in 20 countries covering 2bn+ mobile subscribers, and is rolling out globally.

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To find out more, book your free demo today.