How much PII do you really need?
The importance of securing personally-identifying information (PII) is widely acknowledged and enforced through policies such as the EU’s GDPR. Rigorously anonymising and encrypting user data is an expensive and complex process, and disastrous when it goes wrong and data is leaked.
A much simpler alternative, though, is not to require this data from users in the first place. For most organisations, the only reason to profile users in such detail is to authenticate their identity thoroughly. But not only does this add gravity to the risk of data leaks, it also causes user frustration and accessibility issues.
From a security perspective, a digital identity is only useful if it can be authenticated reliably with a trusted credential – without causing too much friction to the user. This can be resolved with a much simpler security factor that isn’t based on shareable knowledge.
Zero-Knowledge Security
SIM-based authentication with tru.ID is a possession factor solution that makes a real-time check of a user’s phone number – without persisting this information. By working with the technology of global mobile networks, it proves real possession of a unique digital identity, without demanding user effort.
The result is both a seamless, tamper-proof check and greater user privacy. tru.ID is a Zero-Knowledge platform, with no stored personal data to be breached. Save time, money, and peace of mind by only storing what you really need to know about your users.
Ready to learn more about next-gen authentication?
SIM authentication is cryptographically secure, easy to implement and effortless to use. Unlike insecure SMS OTPs and passwords, SIM authentication combines phishing-resistant security with usability, providing an ideal, cost-efficient solution to protect all your users.
To find out how to implement high-security, low-friction authentication for your users, talk to Sales.
