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Hello World!


Paul McGuire

Co-founder, CEO at tru.ID

We are tru.ID, and we are proud and excited to be able to tell you a little bit more about what we're doing at last...

We are a small but very experienced team, and we're on a mission to enable the future of digital identity.

First off, we are reimagining mobile authentication.

We don’t see authentication as a barrier. In fact, we believe that when it's done right, it becomes a powerful way to delight your customers, increase your revenues, and add security without friction.

We are launching a game-changing mobile authentication API platform, and we'd love to bring you along for the ride.

Frictionless authentication for a mobile-first world

The world is going online, and online increasingly means: mobile. Yet the standard approach to user authentication today is still stuck in the last century.

Somehow we've all been brainwashed into believing that, in order just to start using a mobile app, it's normal to have to struggle through several frustrating steps: typing an email + password, waiting for an SMS, re-entering a 6-digit PIN code...

Yet, when you make a phone call or use mobile data, you don’t need to do any of that. Why? Because your mobile operator has already checked the SIM card in your phone, and so knows they can trust you. We thought: Why not do the same for apps?

Grow your business, eradicate fraud

So we use the cryptographically-secure check of the SIM card + mobile phone number to unlock a whole new way of doing business online. Your users can have their number automatically verified without having to actually do anything, while also avoiding the risks of social engineering scams and SIM Swap fraud.

Our products allow you to completely re-engineer your user experience, so your users get to use your app immediately, instead of fighting with clunky authentication flows. And all this goes straight to your bottom line, helping to grow your business through improved conversion rates, increased revenues, and reduced fake accounts and fraud.

A developer-first platform

For developers, our products are intuitive and straightforward to integrate. We offer a self-serve API platform, with mobile SDKs and tooling that supports a modern development workflow from initial integration through to deployment at scale.

It's free to sign up and you can start testing today.

Try us, follow us, join us

  • If you’d like to see our products in action, schedule a demo now or sign up to start testing and integrating our APIs
  • If you’re interested in finding out more, follow us on LinkedIn and Twitter
  • And if you’d like to join the team, we’d love to hear from you.
tru.ID logo

Mobile authentication, reimagined.

Made with ❤️ across the 🌍



© 2021 4Auth Limited. All rights reserved. tru.ID is the trading name of 4Auth Limited.