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Introducing Instant PhoneCheck

    • PA
    • Parth Awasthi

      Head of Product

Introducing Instant PhoneCheck! Verification as it should be — instant and invisible.

Wow your users with tru.ID. Welcome to the future of mobile identity - Private, Secure, Frictionless.


Effortless mobile authentication – High conversion, Low fraud

    • PA
    • Parth Awasthi

      Head of Product

When it comes to high mobile conversion, attractive ads and great marketing will only get you so far if the onboarding process turns out to be a clunky nightmare. Smartphone users now generate the majority of revenue for online businesses, but customers on the go want what you’re offering right now – and many users will decide it’s not worth the effort of a complex sign-up process requiring them to remember yet another login, or cumbersome fraud prevention requirements such as two-factor authentication via OTP.

Until recently, this has meant mobile apps and services had to make the difficult trade-off between a frictionless user experience and strong, trustworthy verification. But now there's a way to simplify authentication without adding risk.


SMS-based phone verification: the hidden threat to mobile security

    • PA
    • Parth Awasthi

      Head of Product

Two-factor authentication (2FA) is an essential security measure for any service you sign into. There are different identities — and a variety of approaches to verifying them — which are used as the second factor for authentication. For authenticating sign-ins and transactions on mobile apps, SMS-based verification has emerged as a de-facto standard: you receive a text message with an OTP (one-time password), confirming that you are the phone’s owner.

This method of mobile authentication, however, isn’t actually as secure as you may think. Not only can an SMS message be spoofed and actually originate from a malicious actor, but they can also be read and intercepted by man-in-the-middle attackers.


Hello World!

    • PM
    • Paul McGuire

      Co-founder, CEO at tru.ID

We are tru.ID, and we are proud and excited to be able to tell you a little bit more about what we're doing at last...

We are a small but very experienced team, and we're on a mission to enable the future of digital identity.

First off, we are reimagining mobile authentication.

We don’t see authentication as a barrier. In fact, we believe that when it's done right, it becomes a powerful way to delight your customers, increase your revenues, and add security without friction.


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Mobile authentication, reimagined.

Made with ❤️ across the 🌍

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